"Rinse repeat almost a dozen times"... Yeeeeah, that's more because there's a lot of unworthy, shitty games these days. Many who have great marketing, trailer or screenshots and make you think you're gonna get something great, but then hands on you're like holy shit... and then uninstall. So to me, that's not a problem with Steam. Devs need to make good products that both hold up under scrutiny and actually deliver on their promises.