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its_muh_username OP t1_iuhqvow wrote

Reply to comment by BangEnergyCuresED in People say physical media is dead? Microsoft disagree. by its_muh_username

Well 2021's revenue Xbox was $16 Billion and PlayStation was $25 Billion. Factor in how many billions Microsoft has spent on Bethesda and COD etc etc. They spend a ton of money. I live right near developer Ninja Theory that makes Hell Blade. They aren't even a AAA developer yet Microsoft has built them an entire new building in one of the most expensive parts of the UK. They bought the land and built them a huge building and fully kitted it out. That seems crazy to me.

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BangEnergyCuresED t1_iuhrvqr wrote

Companies invest in themselves, it's not nuts

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its_muh_username OP t1_iuhtsg9 wrote

It's not nuts to invest but it is nuts the amount of money that they invest. Ninja Theory's old building was fine. To buy that amount of land in an expensive part of the UK and build an entire massive building for them and fully kit it out seems wild. Because let's face it, Ninja Theory has had 1 hit game and that was a surprise hit.

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BangEnergyCuresED t1_iui98n9 wrote

I don't think you're wrapping your head around how big of a company Microsoft is

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its_muh_username OP t1_iuixc29 wrote

I know how big it is. I just don't see the point. If a developer has a perfectly good building and only put out 1 hit game that was a surprise hit. Why invest many many millions in building them a new studio. Especially at a time when Microsoft say they want to make money. Surely leave them in the building they were in and wait and see if they can put out more hit games first.

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BangEnergyCuresED t1_iujw16i wrote

They aren't buying studios and just crossing their fingers that they're good.

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Trickster289 t1_iuhrqsl wrote

They aren't an AAA developer yet. Microsoft could be planning to make them one. Sony's done it before.

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