Why do games like Fortnite, PUBG, Roblox and others introduce famous musical artists and labels to their games and how does that affect the gaming experience as well as benefit the game itself?

Submitted by Charasmatic_Penguin t3_10o10zr in gaming

I remember the Travis Scott performance in Fortnite attracting so many views, it was amazing to be honest, even i don't play the game but why are more and more games doing this? Is it the new trend, I'm sure it requires a lot of resources and investment to produce. PUBG just released their label BeatDrop and Roblox hosted a Black Pink concert. So i'm wondering now if gaming is the new venue for artists and labels rather than radio. I'd love to hear your thoughts

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Excellent_Routine589 t1_j6c15vl wrote

Because it brings people who aren't familiar to the game into it.

You said it yourself, you never knew much about Fortnite, but maybe you know Travis Scott enough to be interested in seeing.

Radio is still radio (which IMO is also fairly dead compared to streaming avenues), this is just PR. Like having a famous actor/actress model for Giorgio Armani, Gucci, etc.

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mindshift42 t1_j6c1o3b wrote

"They" have one agenda.

Distract you with bells, whistles and all the shiny things so you forget how truly powerful your mind and soul really are.

Gaming should not be your endgame. Relationships you build with people are important. The games are only as important as the things you learn from them. Can't beat that level alone? Well you can with your friends.

You are powerful beyond measure. Don't sell out for the hype.

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draculabakula t1_j6c1qlz wrote

It keeps the game relevant. It gets the game in the news and gets new people to try the game. It's a marketing tactic and it definitely much cheaper than a TV or internet commercial

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MidnightMillennium t1_j6c22o7 wrote

I don't remember if they were doing it before COVID maybe not as much but once COVID hit they figured out a way to have concerts and PR so it was a win-win situation for both parties involved and now it's more popular

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GforceDz t1_j6c3em6 wrote

Why? Sales, marketing. Get the kids in with something hip and cool.

It works both ways though.

A game might approach a label and want them to promote their game.

Or if the games popular a label may want to pay the game so they get the recognition.

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ITCHYisSylar t1_j6c5phy wrote

My problems with PUBG's decline have nothing to do with anyone famous, or anything microtransaction nor battlepass related.

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TheConfusedunwiseone t1_j6c7sfh wrote

In some ways it seems as though the metaverse has been more successful out of vr than in vr. These artists are interesting to the younger generation and they can play in groups and interact in person, something that is harder with a headset on. I've seen my kids play Roblox with all their friends on tablets in the same room giggling and talking to each other.

Essentially what I'm hypothesizing is that these artists are using games to form a digital hangout and they're going to the platforms with the most people. It doesn't necessarily effect the way the game plays but does make people visit the game more often. As long as the game updates often and can keep people coming back it can keep the game relevant much longer than it normally would.

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