My biggest frustration with many online reviewers is that they are primarily influencers, because it gets them more views. They measure success in how successful the unit they reviewed positively was, and they take partial credit for how popular they are. Or they’ll say things in revised versions of a product like “the manufacturer listened to my advice” as if they have that much pull.

What I’m trying to say boils down to this. The reviews you watch on YouTube are hyped up. They want you to buy what they’re reviewing especially using the affiliate link in the description.

I’m painting with a broad stroke here but even the ones who are not paid by the manufacturer ARE still influencers.