"Fast forward...a few years and we've reached the point where we've actually reached the point where we can argue we have too many options."

I relate to this so much. It feels like with the in-ear market, the options available are overwhelming. The way I used to narrow the products down was by frequency response graphs vaguely adhering to some target. Eventually, it felt like every other in-ear I was considering was measuring somewhat close to IEF neutral, to the point where I couldn't narrow down options any further than the selection available in one weekend's CanJam visits.