Simgot is essentially restricted to the Chinese market back then, but with this new EA500 they might be known a bit more. Apparently some Chinese IEM enthusiasts discovered the EA500 back in November 11.11 sale or something like that, but it's only now (past month) that people are getting the EA500 in the western/Anglo side of the world.

They actually have the more expensive EA2000 that's using this passive bass radiator thing but the tuning is not as well-received as this EA500.

Some of us browsers of Head-Fi/etc. know of Simgot because of the SIMGOT EM2R as it has that classy/medieval/etc. Chinese woman art style, kinda like the TANGZU Zetian Wu or TANGZU Wan'er S.G and so on. Though the reviewers/influencers on Head-Fi have been reviewing Simgot for some time now, check there as it's not really known here on reddit/elsewhere.

Here's a thread for other/same types of box art for IEMs: https://www.reddit.com/r/headphones/comments/10uiyec/iem_of_the_year_this_headphone_of_the_year_that/j7c3xe9/ and https://www.reddit.com/r/headphones/comments/103kuek/truthear_1dd_and_dac/j2zrs44/

Check squig.link to compare IEMs, this is the tuning/graph of the EA500 with the HEXA, Aria, Olina SE, with HBB target, switch to crinacle's/Harman/etc. target if you want less bass and so on: https://hbb.squig.link/?share=Bad_Guy_2022_Target,Simgot_Ea_500,Truthear_Hexa,Moondrop_Aria,Olina_Se_S2

Timmy from Gizaudio finally uploaded a video about the Simgot EA500 about an hour or so ago, lol: https://www.youtube.com/watch?v=u-o40WESARA

This is Akros' review of the EA500, he compares it to other IEMs like the FiiO/JadeAudio JD7, Tripowin x HBB Olina Special Edition, and Moondrop Kato: https://www.youtube.com/watch?v=E7ryrgDC6_U

Bad Guy Good Audio Reviews or Hawaii Bad Boy's review of the EA500, he actually prefers the EA500 over his own Olina collaboration: https://www.youtube.com/watch?v=mu2UVohvFnM

But right now, there's the $75/85 Shuoer S12 (Pro) on AliExpress, more info here: https://www.reddit.com/r/headphones/comments/11xgwdt/those_s12_are_really_good_arent_they/jd454h7/?context=10000 and https://www.reddit.com/r/HeadphoneAdvice/comments/11wjm5z/blessing_2_dusk_still_best_in_class/jd0l2el/

At the moment the Simgot EA500, Truthear HEXA, Tripowin x HBB Olina (Special Edition, don't know why the original Olina is not in this sale), are like $60 right now on AliExpress due to the anniversary sale.

And then crinacle's upcoming Project Red is probably gonna be $50-100 as people said it's like a red Truthear Zero with just a bit more bass. Apparently Project Red will still outperform a lot of IEMs outside its price range though.