I'd guess cashing in on name? My advice, keep your expectations VERY low and don't buy until there are legit reviews out and enough time for the inevitable flaws to rear their heads.

The TWS1X was such a cluster mess (pardon my strong language) and even at 1/3 the original price Drop can't sell them. Poor sound, terrible app, dodgy battery, poor fit and comfort etc. etc. (though I'll admit I do like the color aesthetic, that's about all though).

My how fast 30 years has gone by....

You know you've done slipped when you're hoping to design something close to the quality of Beats - lol

;- P