It’s the ecosystem that I like and not the phone itself. If I have to send a text, picture or file to an Android user. I have to use a 3rd party messaging system or email. Communication with another iOS user is so much easier with iMessage and FaceTime. Our whole family along with extended one are on iOS and just makes life simple from iMessage, FaceTime, activity challenge. Find my (to see where my family are). I had the original Droid from 2009 and switch to iPhone 5 years ago. Now that I’m deep in the ecosystem with a watch, iPad, and MacBook I’ll never go back.