Security updates, longer software support, better app support. Also resale value, as someone who values having a new phone every two years I can do that easier when it depreciated half as much as a flagship android phone. Lastly a side affect of all of the above is the eco system. Love HomeKit, iCloud, AppleTV (streaming box). It’s the only thing I found I can leave with people who are not “tech savvy” and they can figure it out on their own without calling me… though apple GUIs have gotten less intuitive over the years for those people.

Personal Background: Android 2010-2013 iPhone 5/6: 2013-2016 Pixel: 2016-2019 Samsung: 2019-2020 iPhone 12/13 Mini: 2020 - Present

iPhone > Pixel > “Samsdung”