Or take the time range for search result. If there’s something on the news, and you think you remember almost the same thing being In the news before, you could just go and set the custom range To to a month or a year ago. Boom, up came what you were looking for.

Now you get 5 year old articles with no relation to what you were looking for, but they were recently reindexed and the keywords of course appear in the „now trending on this site“ side bar. And it should be trivial for Google to ignore the side bars (or adds), but they don‘t.