This, 1000%.

Also the ShopRite in Hoboken is from another dimension compared to Marin's, though that is getting better. 99 Ranch is excellent for Chinese/Korean/Japanese/some Euro fare plus some branded things are very cheap there. Morton Williams is expensive, and I only ever get bread and some fancy things at Key Foods om Jersey but never ever their fruit, veg and milk.

Get most of my branded groceries from Acme in Newport though. Staff are nice too, and if you're missing anything, Target is the other side.

You can only shop at Whole Foods if you're from the year 2375.