ANY dealership will sell for under MSRP. You just need to go in the last business day of the month. REMEMBER, a person with a pulse in the showroom they don't want walking out without a sale. What they say in an email or over the phone is not the same as a customer in store and starting to get up to walk out the door, as a no sale.

YOU just have to know ,when to walk in, and when to say, thanks for your time and shake , and get up and get ready to start toward the door. Yes, it takes time, yes you have to stick to your guns, but If time is money, I made 3300.00 an hour from the time I started talking with a sales person till they had the number where I wanted it.

Some can't do it, and fold. I went last business day of the quarter. Let them know I would like that vehicle, but I don't NEED it, Then asked them if they want to watch it drive off the lot, or keep looking at it?

took 2.5 hours not including the test drive, and online research. so 2.5 hours from time we started talking numbers at the desk. Vehicle had a 5k dealer market adjustment on them all. I paid 3250 under msrp.

Good luck, stick to your guns and go in knowing it is ok to get up and start toward the door, they'll make more, and there is tons of dealers. They know this, and why once you start to get up, they ask you to hold on , I'll go talk to the sales manager.

Problem you now have is it is winter time and AWD vehicles are " in season" so wrong time to want to buy.

That said, they will want the 2022's off the lots, before the years end.

But if you can wait till spring.

It is no different than a convertble, in winter no one is buying so they are priced to move, come spring, they want top dollar because wind in hair, warm weather.

Only issue is that waiting till spring, the interest rates will be higher.

So, if you are able to stick to a number and walk if the deal isn't where you want it. find a dealer with what you want and roll in and talk. Worst that can happen is you walk away. Big deal, you can dvr the shows you might miss.

I paid MSRP in July. I’ve had emails recently with mild discounts. I haven’t found a Massachusetts dealer that takes the Subaru VIP program.

Just remember that Subaru Starlink is deactivated in new cars sold or registered in MA due to the Telematics law voters approved in 2020. This currently only applies to Kia and Subaru as the other brands chose to wait the outcome of litigation.