Which Toyota and Honda dealerships in Massachusetts sell at MSRP?

Submitted by [deleted] t3_zcs2b8 in massachusetts

I want a whole list of the Toyota and Honda dealerships which sell at MSRP, given around the Boston area, some Toyota and most Honda dealers are notorious for hiding the price online and making you get to the dealership to find out the real price.

I know for sure my local Hyundai (Mirak) sells at MSRP and has several Elantras on the lot

Quirk Hyundai (2nd closest) sells at MSRP and has several Elantras on the lot

I know for sure my local Mazda (Quirk) sells at MSRP and has several Mazda3 and CX-30 on the lot

Sentry West Mazda sells at MSRP and has several Mazda3 and CX-30 on the lot

My local Honda (Cambridge Honda) has a markup, along with several others such as McGovern in Everett, Herb Chambers in Dorchester/Westborough, and Lundgren Honda in Auburn

Several Toyotas around my area sell at MSRP (Watertown, Lexington, Wellesley) but all have inventory shortages

Herb Chambers Toyota in Allston/Auburn and Boch Toyota in Norwood all have markups

McGee Toyota in Dudley sell at MSRP

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thatsaSagittarius t1_iyy4j97 wrote

Honda encourages their franchises to sell above MSRP. They've been doing it for years, hugely hyped it up when the HRV first was released.

What I can tell you from working in the auto industry:

Quirk doesn't trade with anyone which gives them the power if they have the only model and combo you want in the area. They will only trade with other Quirk stores

Honda and Toyota are inventory leaders, not gross leaders. Meaning they're looking to sell the highest amount vs holding gross in cars. Works for you to have them compete against each other.

There are several dealers I wouldn't trust. Honda North in Reading is good. Chambers is decent.

Mirak is a solid dealership as is Watertown Toyota. There are ones I wouldn't buy from - Ira being one of them.

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[deleted] OP t1_iyy4opb wrote

Both Mirak and Watertown Toyota are in towns bordering the municipality I live.

https://www.hotcars.com/ford-cracking-down-greedy-dealers-markup/

https://www.hotcars.com/ford-gm-now-warning-shrewd-dealerships-for-price-markups/

Here are Ford and GM's part.

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thatsaSagittarius t1_iyy6x3r wrote

Yeah they "got away" with it when everything hit in 2020 but Honda's been doing it for so long they don't care.

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I went to Boch Nissan in Norwood when I was looking for a car (prior to getting into the industry) and they swapped on me. Went to look at one model and I showed up; it was gone. They instead brought out a Sentra with, I kid you not, the side molding held on by wood glue. Tried to tell me it was OEM and thought they could pull it over on me as a young woman. Noped out out there; went to Mirak and got an Elantra. They were very good to me and I realized that when I got into the industry.

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Even if they're at MSRP just check doc fees. They're widely different from dealership to dealership.

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MoreGuitarPlease t1_iyybegl wrote

Boch has tried bait and switch on myself and my wife. No more going there for me…

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thatsaSagittarius t1_iyycyod wrote

He doesn't even own the dealerships anymore and he's just eeehhh as a person.

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MoreGuitarPlease t1_iyyd49z wrote

No idea about the person, just wasn’t good to deal with the dealership so we walked.

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[deleted] OP t1_iyy7cej wrote

Wow! Hyundai Elantra seems to have a more radical styling than the Nissan Sentra, in my opinion. Hyundai has gone a long way since 1985, with the introduction of the shitbox Excel.

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thatsaSagittarius t1_iyy9jw7 wrote

On sedans I prefer Hyundai over Nissan. On SUV's I prefer Nissan and Hyundai equally but drop Honda down (they're just boxy and not fun to drive). The new Elantra is sleek and very nice - and mine lasted years and years and years with little maintenance.

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I worked at a Volkswagen dealership and we had a lot of people comparing our SUV's to Mazda. But we had a TON of Mazda trade ins, lease buy outs, etc.

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[deleted] OP t1_iyy9t67 wrote

Wow! Have you ever owned a Toyota and Honda and if you did, how was your experience?

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thatsaSagittarius t1_iyya4s9 wrote

I've personally owned neither but my dad had a Camry for years and I really liked it when I would use it and drive it. I've owned Ford, Hyundai and now VW.

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My best friend swears by Honda and, although I like them, I like to have more pep in my car than they do. Out of the two, I enjoyed selling Toyotas a lot more. I thought they had more features available for the same price point as Honda but they were more fun to drive. The irony is that, when I was working in that industry, I sold more used Honda's than Toyotas haha.

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warriorofinternets t1_iyy9tyc wrote

Same question but with Chevy?

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Zolor23 t1_iyyburv wrote

At least for a Bolt, I’ve actually been able to purchase from Boch for MSRP. I’ve also heard that Quirk would sell at MSRP as well for Bolts.

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warriorofinternets t1_iyycr4w wrote

Good to know! I’ve been keeping my eye on the 2023s euvs but hate the idea of paying over msrp, feels like buying from scalpers!

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Zolor23 t1_iyyd391 wrote

Yeah - Kent Jackson at Boch Chevy was pretty easy to work with, as long as you don’t mind his quirky old salesman personality.

Quirk’s website seems to have a bunch available, but not sure if they are pre-sold at all.

Also important to note that the MA state rebate for EVs has increased recently to $3,500!

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warriorofinternets t1_iyydmii wrote

Woah that’s on top of the federal rebate thing for us made ev?

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Zolor23 t1_iyye8dr wrote

Yes. You can google MOR-EV for more info, but the process is super easy after your purchase.

If you’re planning on buying for the federal tax credit (NOT a rebate), make sure you read up more on it and do NOT buy a Bolt until after 1/1/23. That is when GM products will be eligible again. The Bolt will most likely not qualify for the full $7,500, but rather half of that based on what we know so far. You do NOT get the tax credit at point of sale, so you will be applying for it with your taxes come 2024, and it is not refundable, so make sure you will have enough tax liability.

EDIT: If you’d rather buy before the new year and/or you don’t qualify for the tax credit - there’s a $2,000 discount for having an ‘active’ Uber driver account (you do not need to have given rides) and a $500 discount for being a Costco member before November. Both of these expire in the new year.

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MoreGuitarPlease t1_iyybb5k wrote

Got a Costco membership? If so, I’ve saved several thousand by going through them. No idea how things are this year but last year I saved 3k off sticker on a new Honda.

Costco will send you to a dealer with a pre-determined price. No obligation to buy but it’s nice to have that in your pocket before you go shopping.

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kittytittymeowmeow t1_iz037zd wrote

Honda dropped the Costco program, Toyota did too. At least when I needed a car in June. I went with a Subaru thru Costco.

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InnerRoll9882 t1_iyzs5o4 wrote

Harr Toyota in Worcester sells at MSRP

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BannedMyName t1_iz05opj wrote

FWIW Subaru dealerships were all given a letter from corporate to not sell over MSRP.

Really love my Crosstrek after Toyotas all my life, got it for MSRP at 2.9% back in July.

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chadberg t1_iyyf6y8 wrote

6 years ago I got a Honda at MSRP from Bernardi. But car market has been a mess these past few years. YMMV.

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Electrician_Logician t1_iz09h6r wrote

Yeah good luck. I shopped around for a few different brands about 5mos ago. Ultimately purchased a truck at Nissan Milford for MSRP with goodies thrown in.

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barab157 t1_iz1sxmp wrote

We got a new Toyota Sienna at MSRP a few months ago at Boch Toyota in North Attleborough. Had to wait like 6 months for it, though

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