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SheeEttin t1_izkk4ao wrote

Reply to comment by nattarbox in When did it become okay to email you if you perform a transaction? by BF1shY

The low unsubscribe rate is probably because it just goes to the spam folder.

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nattarbox t1_izkphbg wrote

There is definitely a lot of that. If you mark one Square merchant as spam the rest get marked as well. Had a bunch of people trying to resubscribe through our website that were already on our list, and they were all going to spam when we reached out.

We try to do a good job of sending infrequently and only with important updates, so I think that helps a lot too.

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