Like a post-apocalyptic cargo cult making regular sacrifices to their god, who bestows ownership of all things good and beautiful and also many pictures of apes. They chant Nift Nift Nift, invoking a power from a bygone era, unaware that the villager turning to ash has just as much effect on the fate of their world as their cruel false god's namesake on ours, dissipating to nothing on a breeze.