In Hong Kong a few supermarkets, 7-11, Ikea operations are all managed by DFI Retail Group which is under Jardine Group who also happen to own Maxims Group which manages operations of Starbucks, Cheesecake Factory, KFC, Pizza Hut, and many restaurants in Hong Kong.

The blue ad in the photo is yuu which is a rewards app you can collect rewards for shopping at supermarkets, 7-11, and redeem points for a meal at KFC, Pizza Hut, or even discounts at Ikea.

Source: currently working in yuu (which recently got hacked BTW)