It's routine for all Canadian grocers to freeze prices this time of year. What's not routine is for them to feign altruism by doing it, but Galen Weston thinks Canadians are to stupid to realize what he's up to.

He's not trying to help. He's trying to profit even more by tricking you into thinking he's "helping"

https://financialpost.com/news/retail-marketing/loblaw-no-name-price-freeze-routine