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Pro_96 OP t1_j2ahtnw wrote

Haha, I did too, the first time I came across it. It’s Italian. I think it means going beyond smells or something like that

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GuppyGB t1_j2by27v wrote

Well there's no X or J in the Italian alphabet so not sure what you mean. The word is made up. Maybe that's just their slogan?

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Pro_96 OP t1_j2cjhx7 wrote

Maybe. I’m not an expert on Italian brands or anything, but that’s what I had read previously.

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