Edge of Tomorrow Advertising

Submitted by Maiyku t3_11emqxe in movies

I finally just watched this movie last night and I was blown away. All the trailers and previews I saw back in the day really didn’t impress me at all and that’s why I never saw it. It didn’t pique my interest.

Now that I have, I’m honestly kinda disappointed in the way they advertised for this movie and feel like I missed out on seeing this sooner because of it. Had they gone about it differently, I probably would’ve seen it in theaters and sung its praises for weeks. Just seems like a huge missed opportunity.

Am I alone in this? Did anyone else find the advertising for this movie lackluster?

Also, what other movies fall into this category? Terrible marketing, but amazing movie?

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Comments

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Consistent-Annual268 t1_jaf2zb3 wrote

Ah yes Edge of Tomorrow. Or as some people know it, Live. Die. Repeat.

They couldn't even settle on the final name for their movie, let alone market it properly. The rumored sequel was gonna be called, no bullshit, Live. Die. Repeat. Repeat.

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zomboromcom t1_jaeyzq0 wrote

The ads for the original Point Break were laughable back in the day. My group of friends had no intention of seeing it. Eventually rented it one night on a whim, and we ended up watching it twice back to back.

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nick4eva t1_jaf4mjl wrote

I'm not gonna paddle to New Zealand!

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Kylon1138 t1_jaez59e wrote

Honestly advertising for every single movie is pretty terrible, I feel its pretty rare when we get those amazing teaser trailers. I stopped watching trailers all together and makes for much better experience.

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Maiyku OP t1_jaezuk1 wrote

I don’t really go searching for trailers, but with how they are attached to other media I consume, I usually inevitably see some.

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Kylon1138 t1_jaf0w5a wrote

Yea can be hard to avoid, then I would recommend never letting a trailer dissuade you from watching a movie. Trailers only care about appealing to the widest demographic possible, even if the movie actually doesn't.

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douknow40wax t1_jaf1t91 wrote

It’s so funny to see this post today. For years I was convinced that I had watched this movie. I think it came out a at a time I wasn’t really going to theaters so I don’t remember the marketing. But I have certainly seen it suggested in watchlists on streaming platforms. I knew it wasn’t Oblivion but for some reason on a rewatch of that movie last weekend I thought oh I should watch the other one too. I sat through the whole thing waiting for something to be familiar. I liked how not Tom Cruise he was to start and I always enjoy Emily Blunt. Don’t know how I missed it before or it just came out too close to other similarly themed movies for me to realize I hadn’t seen it?

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texasslapshot t1_jaex9a8 wrote

I truly enjoyed this movie. Tom Cruise really showed his acting chops again as well as Elizabeth Bluth. And Bill Paxton was perfect for his role.

I still don't get the "No sir, I'm from Kentucky" barb.

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EmmitSan t1_jaf2xhj wrote

Are you American? I think there are similar jokes in other countries

Like “do you live in the uk?” “No, I’m Welsh”.

It’s about how people sometimes identify with their state/city//region more than with their country

Bavaria in Germany Basque in Spain Etc

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sensibleb t1_jaezj7e wrote

I'm not a huge Cruise fan, so it was never really on my radar. I finally watched it on Netflix one night and loved it. I've seen it 3 or 4 times since, and it's still on my watchlist.

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D-Rich-88 t1_jaewht0 wrote

I don’t know about bad advertising but very minimal advertising is the case for Wrath of Man. Awesome movie!

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BillMcCrearysStache t1_jaf2uj3 wrote

Thats the Jason Statham one where it shows ‘the event’ in 4 different perspectives right? I remember liking that one too

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D-Rich-88 t1_jaf4m9z wrote

Yes and it also has a completely different movie as the second act, basically, when his organization is investigating who the shooters were.

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JerseyWiseguy t1_jaewwba wrote

Limitless. Absolutely loved the movie . . . when I eventually saw it. But when it came out, I was like, "Yeah, yeah, another movie about some new super-drug. I'll pass." Even when friends were telling me it was great and highly recommending it, I still ignored it. Yet, the film was actually much different than what I initially expected.

But, that being noted, if I had really known what the film was all about, it would have spoiled some of the pleasurable surprise I got from watching it.

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Maiyku OP t1_jaeydqs wrote

Oh! Interesting!

I remember thinking the same when the movie came out and guess what, I still haven’t seen it!

Looks like I will have to add it to the list now. Thank you!!!

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JerseyWiseguy t1_jaeykos wrote

I won't offer any spoilers, but it's definitely worth a watch. It's extremely well done, all around, and probably not at all what you would expect.

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Hooterdear t1_jaexgsq wrote

Really? The trailer with that This is not... the end song was pretty cool, I thought.

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TheYear3022 t1_jaf3t07 wrote

It was based on a book called "All you need is kill"

Then Edge of tomorrow was decided for theatres (generic, unappealing, wow tht looks awful vibes)

Then home release they went with the other title they almost went with as Live. Die. Repeat. Which still sucks honestly.

All you need is kill is imo the best title and not generic. It's funny what a title can do.

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Syn7axError t1_jaf50ud wrote

All You Need Is Kill is charming in an Engrish way. It's a terrible title for a Hollywood blockbuster.

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girrlyouknowitstrue t1_jaf2v2k wrote

I saw this on vacation because it was literally the only movie playing in the tiny town we were in - I definitely wouldn't have seen it otherwise because to my recollection it just looked like a generic Tom Cruise action vehicle. It was so. much. fun. Definitely due for a rewatch.

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Many-Outside-7594 t1_jaf4edj wrote

Guy Ritchie's King Arthur.

I bought into the reviews saying it sucked and didn't give it a chance in theaters.

Saw it on Netflix and loved every minute.

Sucks we won't get any of the sequels now, I really wanted to see Merlin in that world.

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GuiltyGlow t1_jaeyiu3 wrote

I've still never seen this movie. The trailer definitely was the reason I didn't go see it when it came out. It just looked "meh". And I feel like it came out during a time when Hollywood was pushing out all these bland Sci-fi, action movies.

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EmmitSan t1_jaf32hd wrote

It’s definitely worth a watch. Probably top five sci-fi action movie of the decade.

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Maiyku OP t1_jaeyx15 wrote

Yes! That’s exactly how I felt. It kind of just blended into a few other movies at the time and nothing in the trailers made me think “I need to see this.”

Definitely worth the watch though!

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