I agree. However, I feel a new paradigm is in play, and the formula isn’t as standard as implied. Just comparing movies over the decades along with technological advances (accessible computer f/x, low cost high quality video equipment), cyclical cultural evolution, and access (movie theater prices, video rental, pirating, streaming) is chipping away at the stranglehold the financially risk averse have on the commoditization art. Marvel and big tent pole movies are narrowing the options for casual consumers. The original question dared to ask if we are watching movies or really long commercials for toothpaste and hair products?