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puttinonthefoil t1_j9v77u7 wrote

They made less money because they chose to sell all the tickets at a discount. The BO for that film is artificially under-inflated.

https://deadline.com/2023/02/box-office-knock-at-the-cabin-80-for-brady-1235248828/

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tmssmt t1_j9v7ce9 wrote

Ok and if tickets cost more would they have sold as many?

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puttinonthefoil t1_j9v7gr2 wrote

Given that both my mother and mother in law saw it separately and learned that fact at the theater box office...probably? I haven't seen it as a big part of the marketing push.

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