Disney and market fatigue

Submitted by TechnicalTrash95 t3_11ejlim in movies

Apparently the MCU films are showing signs of market fatigue as well as Star Wars. I can't make much comment on the MCU films as I'm not a fan. But Star Wars I can.

The main problem with star wars is Disney can't come up with anything original and has been feasting off the same original trilogy story for way too long. Also the lackluster reaction of the sequel trilogy hasn't helped. The fact they also weren't original and relied too much again on the original trilogy which finished quite nicely with Return of the Jedi. I think they've had better success with their TV output. The Mandalorian has been successful as has Andor. They're the most original stories Disney has put with star wars. The Book of Boba fett was not a hit with fans as the other series sadly.

They need to take more risks with original IP and create something new.

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maceodkat2 t1_jaefl1h wrote

i thought andor was brilliant and i hope it inspires other showrunners what's possible in storytelling.

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Winged_Pegasus t1_jaeir54 wrote

While I think Andor is the best Star Wars story and Rogue One is the best Star Wars movie, Andor has underperformed compared to other Star Wars streaming shows. Which is why the bulk of SW will be fan service and rehashing of the OT.

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A88_I99 t1_jaeud5u wrote

You think Rogue One is better than Empire Strikes Back ?

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maceodkat2 t1_jaf1a4h wrote

For me ESB is #1

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A88_I99 t1_jaf1dz6 wrote

Yeah, no question. I didn't even think Rogue One was that good, saying it's the best Star Wars movie is crazy talk

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maceodkat2 t1_jaejihm wrote

i think the shelf life is going to be longer on something like this just due to it's existence on a streaming platform. With your example as a metric of success Breaking Bad would never had reached the heights it did. If Tony Gilroy sticks the landing on season 2 and can give another compelling and satisfying conclusion, it'll only bolster the show and hopefully, a lineage of what's to come. The future isn't Grogu, but it's certainly the easiest sell, but the empty calories opened the doors this so, fingers crossed.

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lucia-pacciola t1_jaeneq7 wrote

As far as I can tell, the MCU films aren't so much showing market fatigue as creator fatigue.

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FloridaFlamingoGirl t1_jaee9k4 wrote

The Book of Boba Fett didn't make much of an attempt at all to establish interesting character arcs and new stakes.

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DazMR2 t1_jaekive wrote

Book of Boba Fett included half a season of The Mandalorian because Disney didn't know what to do with Boba. And we were stuck with it being on Tatooine AGAIN.

Giving him a redemption arc was just stupid.

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Eroe777 t1_jaefexz wrote

Gee, maybe they shouldn’t have tossed 25 years worth of EU material out the window just because they could.

Some of it wasn’t very good, some was excellent, and most of it fell solidly in between.

It’s like they sensed we were getting tired of Luke and Leia and Han saving the galaxy all the time and were clearly setting up to pass the adventures along to the next generation.

I made a choice to not start reading any of the new continuity expanded material when it started coming out. I’m glad I did.

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Jar_of_Cats t1_jaeug9j wrote

So I will say this to start. You said market fatigue. MCU movies released last year were #4,6,8 in gross. So 3 of the top 10. Also 2 were not released in the US. And the others were all sequels. I'm a huge Star Wars fan. Personally I love everything in the universe and enjoy what I get.

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MKlock94 t1_jaegwwl wrote

In my opinion, its less of a genre fatigue and more of a "fatigue of mediocrity"

No one would be complaining if what disney was pumping out has been high quality, but it isnt.

Realistically, it comes down the piss poor management on behalf of Kathleen Kennedy for Star Wars, and Kevin Feige for Marvel. Really out of character for someone like Feige who shepherded 23 films averaging a billion dollars each in a row..

However my theory is Bob Chapek really fucked him over by mandating content for Disney+ in the wake of Endgame becoming the highest grossing feature ever.

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valentino_42 t1_jaeugxk wrote

The first batch of MCU shows were announced and in development well before Chapek was in charge.

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dilldoeorg t1_jaefu65 wrote

>They need to take more risks with original IP and create something new.

they tried that and we got the Last Jedi

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Winged_Pegasus t1_jaeivx9 wrote

...which was the best movie of the last trilogy.

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spinyfur t1_jaem3p7 wrote

And look how the SW fans reacted… 😉

I mean, I’m already expecting them to mass downvote you for saying you liked it.

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bookwormaesthetic t1_jaemj94 wrote

I guess "calculated risks" would be a better term. They should have planned the plot of the trilogy before starting filming. Not a popcorn style assignment of 'Person A writes one paragraph, Person B writes the second, and Person A writes the conclusion.'

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Artist_Unknown t1_jaeg3yv wrote

"Apparently".

They will continue churning out the only scifi/fantasy films on the market until they are no longer profitable. They don't have a reason to carve out a niche because no one is competing with them.

They can starve out the competition. They don't need a plan - yet.

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DazMR2 t1_jaejpa5 wrote

Avengers Endgame was the peak of the MCU. All the A list superheroes literally saving the universe. Disney should have taken a break for a while to save the brand.

However they didn't. To totally understand the future MCU movies, you had to watch several shows on Disney+ for it all to make sense. And these are not the familiar A list superheroes that a non Marvel super fan would know.

Therefore Phase 4 and beyond are diminishing returns and you will see more disappointing movies and poorly performing box office going forward.

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spinyfur t1_jaemr6s wrote

I feel like they need to do what the comics used to do, back in the 80’s.

They’d have a huge crossover event, usually during the summer when kids have tons of free time. Then the event would end and every comic would go back to their own characters doing their own thing for a while. Telling smaller, but more personal stories, some of which were good.

I think we’re in that “smaller stories” phase, but it’ll go more slowly because movies take much longer to make.

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cbbuntz t1_jaet3vq wrote

The superhero genre wasn't nearly as big in the 80s. The Christopher Reeve Superman movies were big, but there wasn't anything comparable to the MCU today. Nobody took Batman seriously until the Tim Burton films

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spinyfur t1_jaew49w wrote

Yes, I’m talking about the comic books from that period and how they managed a similar process to what the MCU is in now.

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Citizensssnips t1_jaelwvv wrote

Something tells me Disney, Star Wars, and Marvel are going to be fine.

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Intelligent-Age2786 t1_jaempze wrote

I don’t think it’s the genre fatigue as I saw someone mention. I think it’s the mediocre to blatant bad writing that’s making people not attracted to it. Although some people may feel fatigue I think it’s dependent on the person. With Marvel it’s just like they’re trying to do too much super quickly and making bad hiring decisions, and Star Wars has a major issues of not staying true to source material, at least the previous trilogy cuz the shows are thriving. With Marvel, phase 4 was passable, and feel like people exaggerate how bad it was, but Quantumania is definitely something that can’t be avoided. Fiege stated he has a course correction plan and hopefully that includes numerous delays, and better hiring when it comes to directing and writing personnel. Can’t keep hiring inexperienced people/television/Rick and morty writers for your stories. Hopefully it’s more than just tampering with the release schedule. Some of the upcoming projects sound pretty promising, but whether they are actually given enough time to give the best script possible is unknown. And Star Wars, they’ve talked about so many movies that are being written and produced and nothing has happened with any of them. Just shows that Kathleen Kennedy isn’t entirely capable of handling that franchise.

I do however agree with the statement of needing to create more original stuff. However I feel like a lot of studios are guilty of that

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willrsauls t1_jaf2aaa wrote

If you want some fresh Star Wars content, Star Wars Visions really gives the franchise some much needed creative energy and drive and it sucks it was basically a one-time project that they’ll probably never do again

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longshot24fps t1_jaene8d wrote

Love him or hate him or both, Lucasfilm was George Lucas: the final decision maker. Without George Lucas, Lucasfilm is is a committee of people who only exist together because of the deal. Kathleen Kennedy is a legendary producer, but it’s obvious now she has no feel for Star Wars and nobody is in charge. The sequels are case in point.

  1. They spend a fortune on the JJ reboot to set up their new franchise. Corporately, a safe move as he did it twice bedorw: make it quick, slick, fun, imitate the originals, being back old favorites, intro some new faces, do a few mystery boxes (who are Rey’s parents??!), end on the Luke cliffhanger, enjoy your popcorn and go home. Fine. They’ve got their franchise

  2. For the first time in the history of the movie business, a major studio green lights a sequel to a billion dollar franchise that completely undermines the franchise they just spent a fortune setting. It would be like making Chris Columbus making Harry Potter 1, then green lighting HP 2 where Harry’s mother didn’t die to save her son, the scar on his head means nothing, and the entire student body is killed off at the end.

3, they bring back JJ Abrams to get them back to 1, but it’s way too late for that. Meanwhile, they make two spinoff movies; change their minds about what they wanted; fire the directors and reshoot the movies.

There hasn’t been a movie since, a pretty clear indication that nobody knows what to do. The Disney+ shows are giving them a chance to try out different things and see what works.

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