Submitted by FlavoredTaters t3_1193mhq in movies
Every time I hear about a movie coming out that I want to see I try to avoid any of their marketing, because the goal is to sell tickets, not to help with the movie experience in any way.
The only example I can think of would be the Blair With Project where they had audiences believe it was legit found footage.
Cloverfield
Hereditary was a good marketing campaign, rare occasion the trailers and posters didn't spoiler the movie
Alien Covenant. The movie is worse without the prologue they released on YouTube.
Edit: Holy shit I just found out there was another shorter prologue called The Crossing that shows Shaw and David between Prometheus and Covenant. WTF?
In that same vein, Hereditary blew me away because I went in expecting a classic creepy kid movie based on the trailer
Any movie where the marketing misleads (without just doing a full bait and switch betrayal of genre)
Stuff like marketing a movie where the star dies in the first 10 minutes
>!Psycho and Scream!<
Not sure if anyone will agree but the marketing for Deadpool. I didn't know much about the original character, didn't really care about seeing it. But the way the movie was marketed changed my mind and helped me to enjoy the movies more. I'm especially looking forward to Deadpool 3 thanks to all the fun that Reynolds and Jackman have with one another on social media.
The stuff for prometheus was pretty cool too.
Blair Witch Project
More recently, Smile did some clever viral stuff.
Roma
They traveled around Mexico in a bus, brought a screen and speakers and showed the movie to communities that otherwise would not have been able to go and see, much less afford a movie.
The first Scream movie. Everybody gets all this marketing with Drew Barrymore just for her to get killed in the first 10 minutes. It was so unexpected. Really helped sell the movie and solidify the first films place in horror history.
This allowed us to feel like if her character could die anybody could, which is an important atmosphere to create in a slasher film.
Sometimes marketing does a better job of explaining plot points than the actual movie.
I came here to say Blair Witch as well. Thought that shit was real when I saw it. I was so pumped to go camping afterwards lol
It was such a shit movie though..
I enjoyed it, still do.
I liked the ads that made it look like a romcom. It did release right before Valentine’s Day, after all.
I don't know about helping the watch experience, but the marketing for The Spy Who Shagged Me was amazing.
It was opening just shortly after what is arguably the most anticipated movie of all time, The Phantom Menace.
So they ran ads all spring where actual camera shot was moving up a Death Star set towards the Emperor's chair, but it was Dr. Evil in the chair. The voice over said, "If you see one movie this summer... see Star Wars, but if you see two, see, Austin Powers: The Spy Who Shagged Me!"
The movie made a fortune, for a comedy, especially "competing" with Star Wars, so it apparently worked.
I dunno what the actual marketing for John Wick was, but all I knew going in was that it was supposed to be some kind of movie by stuntmen, for stuntmen. Just a stripped-down, back to basics, totally practical slugfest with the tiniest thread of plot.
I was there for it, and was pleasantly surprised when it turned out to be all that, and more.
I'd day District 9
What is the Matrix?
The viral campaign ahead of the Daek Lnight made Gotham feel like a real world that youncould glimpse into and was great fun collaborating with people online to solve the puzzles. One running storyline involved a forum for the fake wannabe batmen thst show up at the start ofnthe film. One of them had a screen name like Bdog39. After.completingnone ofnthr online puzzles, I received a package containing a bunch of "citizens for gotham" bumper stickers and key chains. It included a short letter signed by "Brian Douglas", Bdog.
Watching the film at midnight, it comes to the portion in which thr Joker releases a tape of him with the captured wannabe Batman thst he murdered. The Joker demands he state his name. "Brian Douglas"
It was such a bizarre experience, having a completely different depth forn this character onscreen and it made it absolutely terrifying. It's an experience.thsr really can't be replicated again.
I love all the stuff surrounding Prometheusnfwr more than Prometheus itself. They even had full page weykand ads in the New York Times, which I got for free on my college campus at the time.
Yeah. It was all cool and had me hyped. The movie visually is awesome. While still entertaining to me, it was a letdown for sure.
Spring Breakers intentionally mismarketed the movie and I'm so glad it did tbh. Introduced me to Harmony Korine, one of my favorite filmmakers
stunkdunkly t1_j9k7jaw wrote
Barbarian for sure. I’m glad to be lied to periodically.