When it comes to friends/family/co-workers, I'll only recommend films that i think are in their wheelhouse after talking about other things they liked.

My grandma isn't going to get a damn thing out of watching The Godfather except that it was horrible about the horse. Meanwhile my cousin would probably be riveted.

As for critics, their job should be to inform THEIR audience. If you have a national generic audience, you should recommend/pan things with no particular person in mind. I would say something like Top Gun Maverick is exactly the type of film a national critic would review with everyone in mind. Versus a critic working for a horror website, they should review films with horror hounds in mind.

That said, it's actually wise to find specific critics or reviewers that have similar tastes to yourself - it'll give you a better idea if you should spend your time watching something.