I thought the point was Timberlake was not as cool as he thought, more of a dork. Eduardo saw right through it, and Mark probably did too, but wanted to use what he could to get rich. The other parties were not supposed to be seen as cool, but as how Mark hated having to try to get anything from that crowd by believing he was far superior to them.

Noting this is all from Eduardo’s point of view since the book is told from his side of the story.