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NonuTheGOAT t1_iy1t3i3 wrote

Because it's one of the most successful movies ever and also is kind of safe - bit of artful nudity and offscreen sex but otherwise a family-friendly romance/tragedy that gets eyeballs when nothing else is on.

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Bocephus8892 t1_iy20558 wrote

I guess you're right --- it kinda replaced "Sound of Music" as a movie they always show around the holidays, but has nothing to do with Christmas

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