Exactly. Mergers or Acquisitions aren’t for firms in financial trouble only. It works great for two massive, profitable companies where there are synergies, where both shareholders benefit (combined value is greater than value of both firms before a merger). There are some synergies here, but not a lot, which is why it's neither a slam dunk nor nonsense. Those synergies will increase with Apple's movement into entertainment and Reality experiences. There's a reason why there's chatter of it from both inside and outside the company. Far from nonsense.