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kooks2002 t1_j21y0jr wrote

For whatever reason, Disney did not advertise their animated movies well this year. Don't know how much having Iger back for a couple years will change anything, but here's hoping

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Archamasse t1_j2255nc wrote

Something very strange is happening with Disney marketing lately. It's like they've completely forgotten how to sell a new IP.

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Vikingboy9 t1_j24funo wrote

Andor's marketing was atrocious. The only ads I've seen weren't trailers, but long clips of scenes. And they're not even good scenes to illustrate the quality of the show. If your only exposure to Andor was its marketing, you might think it was a soap opera. It's baffling.

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awyastark t1_j26eq3d wrote

I feel like Encanto was a hit in spite of Disney. I only found out about it by word of mouth and I’m an active fan of the writer

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kooks2002 t1_j27ahi8 wrote

Encanto was last year and I think it had better advertising than anything this year.

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