No.

Charles Bronson did it in the 70s with Death Wish, and many others. Tough but regular guy.

80's came and Arnold and Stallone brought huge physiques and special training as the prototype action stars.

But we still had Beverly Hills Cop and other comedic action movies with regular guys.

Honestly, everyone makes too much of it and Bruce. It was funny and entertaining. A good heist movie.

Alan Rickman is the main reason it took off and kept flying.