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Blade_Trinity3 t1_j6oy0oe wrote

None of them. Hype is a contest among people that rarely has much to do with the art. Hype exists for hypes sake, it's largely separate from the art.

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pm-me-unicorns OP t1_j6p1lxc wrote

I'd rather say that hype is a social reaction, sometimes encouraged by a movie's marketing team, but always coming from audience interaction with each other. And can an art really be separated from its reaction? I don't think so, because a reaction is what defines art.

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