Same problem here. I love the idea, I loved Apollo Creed, I was hyped for this franchise... but the Adonis Creed character reminds me of Henry Cavill in the Superman movies. There just isn't much there. Apollo had charisma, envy, and a fun sense of theatricality. That's why this third one looks engaging, because the villain appears to be bringing that Apollo-style charisma and entertainment this time. In the other two, both Adonis and his opponents were just kind of vaguely "serious", so the matchups felt devoid of personality, like BvS.