sndtech t1_it5hubv wrote on October 21, 2022 at 2:01 AM

WMUR must give political ads first booking. FCC requires it I believe. My company is trying to run ads but they told us don't bother to set anything up as nearly every time slot is full of political ads already.

downArrow t1_it67rl4 wrote on October 21, 2022 at 5:55 AM

Political ads are a goodly chunk of WMUR's revenue this year. And many other media outlets.

GoblinShark603 t1_it6pqt8 wrote on October 21, 2022 at 10:02 AM

I've always heard that they get heavily discounted ad space as well as priority.

sndtech t1_it8e4u5 wrote on October 21, 2022 at 5:59 PM

Political ads must be charged the same as the lowest regular advertisement for a time period before the campaign. Which is why TV stations don't discount the few months before or they offer regular ads "package deals" that include discounts but it's worded so it's not the rate that's discounted.