> In this report, we rank all 50 states for Christmas cheer by factors including evergreen farm numbers, charitable giving, and how often residents online shop, stream, and tweet Christmas content.

The number of farms is probably constant year-to-year and I'll make a guess that charitable donations are fairly consistent too. That means it's mainly a measurement of online stalking. Since we're #1 that means we spend too much time on social media and online shopping while not using adequate ad blocking. In other words we don't have many real-life friends? That sounds right.

This report is from an ISP. Apparently they're tracking what people do online and decided to make random reports from that data. Perhaps someone is trying to justify the data collection or their job.