Not to sound like a shill but if I was a shop rite manager I’d be sucking up profits wherever I could too. Grocery stores are a notoriously low margin business and considering increased cost of goods and shop rite’s entire appeal being rooted in affordability, they are probably walking a very thin line between making money and losing customers with high prices. Can’t imagine manager’s special discounts accounts for more than a tiny piece of their business so it does seem a little pointless/greedy but I’m guessing they’ve noticed they can sell these at a lower discount and people will still buy them.

If you can help it, I’d recommend just not buying it if the price isn’t right, and maybe give the feedback to management that you don’t think it’s worth it at that 30% off price point. Obviously as just one person you can’t do much to change their thinking but if more people feel the way you do, and they have to start throwing this stuff away instead of selling it, you’ll see prices start to drop again.