As mentioned in the article -- store cameras if they have it -- I think some of the self-serve machines have cameras and snap stills like ATMs do as well.

Then some simple stuff like --- where you even in that area geographically at the time the ticket was sold, etc. Like if you're Bob from Newark claiming you won a ticket in Sacramento, they're gonna be more skeptical than if you live 6 blocks from the store it was sold at.