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putinha21 t1_ixlc7m7 wrote

He essentially came up at a time of a global right wing political swing, following Donald Trump gaining notoriety and the "Operation Car Wash" (Operação Lava Jato) comingo into light. Operation Car Wash happened during the presidency of Dilma Rousseff (left wing politician that became president with the support of Lula).

Right now he basically follows the same footsteps as Donald Trump, he has been pushing "Red Scare" propaganda touting himself as the saviour against "communism" and corruption in Brazil.

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Lutoures t1_ixll35e wrote

Yes, basically this.

Also important to note: Bolsonaro claims the ideological inheritance of the military dictatorship that ruled here in Brazil from 1964-1985. So a lot of his speech worked by calling back anti-communist propaganda and red scare conspiracy theories from this era. Add to this a bit of new evangelical fundamentalim, and you'll have a good idea how he appeals to the conservative electorate.

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