This - why do like 6 or 7 billionaires/multi millionares own almost every paper in every country, and keep buying more and more local ones when able too - despite like 3 decades of the same news telling us "newpapers are dying we need bailouts and government funding" - its not about profit, its about controlling a narrative. Just look at Murdochs hold in Australia news and journalism in general- how he can basically set politicians that he backs up for success or have multiple papers run attack ads constantly against those he doesn't like.

Its the same thing, just running on the digital platform. Its also why Old Money Murdoch backed a bunch of bills to try and shut down linking to articles online, or having to pay to link (link tax) for YouTube descriptions because it means those who actually do independent reporting cant cite sources without paying him for using the URLs as citations. But that case, I also dont trust the other side either (twitter, youtube, FB, Google) - its a no win scenario for the average joe as either corporations get some more power, or murdoch and old money media threatened by new media upstarts and independents does.