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Flatline2962 t1_j64r39w wrote

That was, ironically, Buzzfeed's *original" business model. It used machine learning to try to figure out what was going to trend next so someone could bash out a piece of garbage article on that trending topic and drive traffic.

Here's a whole thread on the history of Buzzfeed:

I don't think they ever stopped. Now a bot will skim reddit and another bot will take those topics and turn them into shitty articles.


itsnickk t1_j65k3et wrote

They have a fairly interesting and diverse business model

Website/video/podcast advertising, affiliate marketing in content, subscription to BF news, and physical products (like Tasty cookware and cookbooks)