My point was: would the MapQuest in your timeline where Google doesn't exist be a better product than Google Maps today? I am not convinced that MapQuest would have made an even as good product as Google Maps without having the Google Ad system to help develop it.

I agree that Google seems to have a monopoly on internet ads. You are totally correct about that. But my point is that we need to be careful when we start "breaking up" tech companies since the unintended consequences can be dramatic for every day systems that we take for granted. The average consumer doesn't care about there being a competitive digital advertising market. The average consumer wants free services and will resent those services being taken away because the DoJ broke up Google. The government genuinely cannot afford to disrupt services hundreds of millions of Americans have come to rely on.