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Aazadan t1_j6jydka wrote

Reply to comment by Borninthewagon in Facebook seeks to block $3.7 billion UK mass action over market dominance by davetowers646

You don’t, but to generate targeted ad’s as well as content feedback loops which in turn get you more targeted ad’s does require personal data.

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PsecretPseudonym t1_j6o1kds wrote

Nope. Content-based targeting (e.g., AdWords, originally) doesn’t need to know anything about the user.

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Aazadan t1_j6o97y0 wrote

Which is a completely different type of targeting. That’s targeting people based on a product they’re looking at not something like “show this ad, to men between 30 and 40, who have gotten a car repair within the past 60 days”.

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PsecretPseudonym t1_j6pcdam wrote

Yes, “different type of targeting” means you can still do targeting. Just not user-specific targeting. In many situations contextual targeting is actually far more effective (e.g., search ads have performed incredibly well even prior to much use of personal user info/history, because keywords searched at the time of search represent by far the most valuable piece of information to select the highest expected value ad).

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