Car industry and car lobby is very well connected with the ruling class in America, Ford is like a poster child for 70's car boom and this may very well be a way to test the waters and in a distant future, you would consider this a norm.

We soon will be pushed to pay for "luxury services" in our cars on a subscription model, you wanna heated seats ? 5,99$/mo . You want to have access to heat your car before you go to work on a freezing morning? 12,99$/mo.