The new fun is American spirits. They come in like 24 varieties distinguished by slightly different colored packs. And no one knows the proper name, everyone just says the color. So it's "American Spirit Blue" or "American Spirit yellow." But with so many there are like four shades of blue and four shades of yellow now. And around me the gas stations are mostly staffed by people whose first language is Urdu or Bengali (perfectly nice people, they just don't necessarily know every English color term) and so you get into a whole thing of "American spirit gold, no the darker yellow, no that's like mustard, the GOLD, yeah no, the next one, good now up one row, yeah those." I imagine it would be challenging if you were drunk.