I don't agree that they're worth $1200, but I could see some understandable claim as to why they're worth that much: technology with the locking, ease of use for every bike rider regarding adjustments and gears, and most importantly, made of the material to weather the outdoors 365/24/7.

They're bikes designed for all-weather purposes, beginners, and expected to get a complete wear down or hit on the ground multiple times.

A $300 bike isn't going to live up to that or if it does, it'll need to replaced very often