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jeniesque t1_iz7lzr5 wrote

This doesn’t look like a photo from 1948.

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Postalsock t1_iz8y6sx wrote

Colorized. Most color cameras didn't have this detail at the time. This was a good black and white photograph that had color added to it.

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King-of-New-York t1_iz91v7f wrote

It’s not the color IMO it’s the store employee wearing what appears to be blue jeans in 1948.

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mullse01 t1_iz94527 wrote

…you mean the pants originally designed as workwear, 75 years before this photo was taken?

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King-of-New-York t1_iz9956q wrote

Typical Reddit, you ran so fast to put out the snark you forgot to tie your own shoelaces.

Blue jeans as regular everyday fashion for the masses did not come about until the late 1960’s, most low end retail establishments not until the 1990’s.

Oh look; A source that’s not Wikipedia.

https://www.vogue.fr/fashion/article/vogue-encyclopaedia-the-history-of-denim-jeans

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mullse01 t1_iz9j6r0 wrote

…except we’re not talking about everyday fashion for the masses.

The man in the photo is (presumably) a custodian—he’s not wearing jeans as a fashion statement, he’s wearing them as workwear.

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