Amazon itself is a goods provider (actually it is a cloud computing company with a break even goods company attached, but I digress). Prime is a non labor service as it provides free shipping and entertainment.

I originally wrote cell phone bills if you'd like that. One important thing is that until the 40s there were more domestic servants than shop clerks. We went from direct employment that was pretty closely calibrated to work put in (even in the service sector, e.g. pay a cobbler more to repair a more difficult to repair shoe) to weird relationships like paying monthly for the fractional work of the software and network engineers that let you have MS office.