why so binary ??

sheesh, just because one person is looking at actual numbers for some perspective (a 100% percentage increase from 1 would be 2 - which is a huge increase but not a lot) doesn't mean they dont care about life. you have NO idea if they know someone who died. lost a friend or whatever.

I dont like the colour white - oh you must love black! is your logic here. not great huh

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as someone else pointed out maybe theyre trying to control their anxiety levels a bit.

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you know how New Zealand did so well? they used a slogan 'Be Kind'