All good points and what I already plan/am doing with my 401k, IRA etc. And when I have kids do Term life + continue indexing.

They're old-mindset people. They're afraid of stocks and the idea of losing money in the short term and enjoy the idea of an IUL being life insurance for their remaining life. Even though the IUL is already buying Index's (which are stocks lol) with high costs it won't go negative at least.