is it a "family" type place, as in we are a family. yeah, thats bs. 8 years in , they are taking advantage of you, and all your expereince and knowledge is worth more. lots more. you should set the bar at the total where you were with bonus. 69k. thats my salary, and i wont take less. i would ask for 75k. plus more time for vacay or tpto. and benefits, like 401k or some type of retirement matching. stop selling yourself short. the open market would start at that figure. retail sucks, the weekends and holidays you give up. the missed family events. my time is worth so much more. i left restaurants making 70k a year, all becasue i was working 55 or more hours per week. and getting no where. i work for 23.50 an hour now, mon through friday, 8 to 5. i gave up a ton of money, but i am 100x better off.