What /u/TellYouWhatitShwas said and what the article has conveniently omitted: Kevin Hart is a spokesperson for that brand, it's like Michael Jordan donating Nike basketball shoes or that Subway guy doling out free sandwichiches.

So he is not "giving back" shit: this is a PR campaign for his brand to make him and others more money in the long run. Don't dress it up like he's selflessly tearing away anything from himself, is all but a smart business move.

Source:

https://www.fastcompany.com/90852419/kevin-harts-fabletics-launches-activewear-scrubs