I have seen variations of this in other cities where it has worked well. Lucky Dog in Brooklyn is probably the closest, though this appears to be quite a bit larger. Dog PPL in Santa Monica is all-outdoor, but very much has the boozy bar scene vibe when you're there. I have also heard of similar places to this in Austin and Denver, but have not been there firsthand.

This model will get more and more popular as the 20-30 crowd (me included) are 'raising' dogs instead of children, and also not doing pretty much anything without a bar involved. It will all come down to how well they police the dogs and owners. Dogs add another variable, but it's one that can be controlled for and I've never actually experienced an issue in the countless hours I've spent across the two spots above.